100% Free Printable Brochure Templates (Word / PDF)

By April 8, 2022Business

A brochure template is a helpful and important tool of the traditional printed marketing collateral. It devises a successful marketing campaign. Brochures have captivating visual effects and carry loads of information that grab your attention.

Different types of brochures:

There are different types of brochures such as flat brochure and folded brochures. Folded brochures are more appealing than a flat brochures. As a business owner, you should consult experts to review all types of folded brochures. Let us discuss below the different types of folded brochures;

Half fold brochure

The half fold brochures are pretty common and function exactly like a book opens and closes. They are simpler to form. You can use half fold brochure for event programs, product sheets, handouts, takeout menus and for other relevant purposes. Different sizes of this brochure are 11” x 17” half fold, an 8.5” x 14” half fold and an 8.5” x 11” half fold. Furthermore, you should select the size as per the content and information you want to include in it.

Tri fold brochure

It is another type of folded brochure and use by the businesses who wish to use a 3 panel format. Users must bear in mind while using or selecting a tri fold brochure that the 3 panels slightly differ in terms of their width, size and cover. This brochure contains a lot of information on the front and back.

They also have different sizes such as an 11” x 25.5” tri fold, an 11” x 17” tri fold, an 8.5” x 14” tri fold, and an 8.5” x 11” tri fold. However, the most common size used in this type of brochure is an 8.5” x 11” size. Since they can be neatly folded, with the other 2 panels folding towards the inside easily so these brochures are mostly used by businesses.

Accordion fold brochure

Accordion fold brochure has 2 or more comparable folds. They open up like a fan. The business that want to put a lot of information like indicating product lines or types of services given, use this type of brochures. They are also referred as ‘zigzag folds’ as they have a number of panels folded inside them.

Z fold brochure

As per the name, it is made by having 3 panels folded back and forth that looks like a Z. normally, it opens from left to right indicating all the 3 panels. The businesses that want to present designs going across the entire width of the brochure or information in a step-by-step format, this brochure is good for them. The sizes it includes are an 11” x 25.5” Z fold, a 8.5” x 14” Z fold and an 8.5” x 11” Z fold size.

Gate fold brochure

Likewise gates, this type of brochure is opened and closed. They contain a handy design with a distinctive format and used by the businesses who wish to display imaginative designs using architectural landscapes and layouts coupled with broad images. An 11” x 17” gate fold, an 8.5” x 14” gate fold and an 8.5” x 11” gate fold size are the typical sizes of gate fold brochures.

Half or tri fold brochure

These are for large brochures and are ideal to fold bigger sheets like that are 11” x 17” in size. For mailing purpose, they are putted in big envelopes. Real estate businesses used this type of brochures to portray maps, big photos and rich content. Moreover, 11” x 17” is its only one standard size.

How to create a brochure?

Here are the steps to follow to create a brochure;

Choose the suitable size

Usually, 11” x 25.5”, 11” x 17”, 8.5” x 14” and 8.5” x 11” are 4 standard brochure sizes. Select a certain size that suits your style and presents information spread across the brochure. Don’t make it look messy. Selecting the right-size of brochure is very important as often the content and text covers every part of the brochure that makes it look untidy.

Write appealing content

Brochures have a lot of content and text matter. Business owners have to keep the content engaging and eye-catching so that it grabs the interest of the readers. Firstly, make a sketch of the brochure that you have to specify on your front cover, back cover and the body of your brochure. You must select a single and professional font as they play a major role in coming up with the text and content of the brochure.

Make use of high quality graphics and images

This is the most essential element of the brochure. Every effective brochure has appealing visual images and elements. As a business owner, you must ensure that the images you are choosing suit the text and complement it. In addition to this, the high quality illustrations and pictures portray commitment to the service and product quality that every business wishes to indicate.

Use good color palettes

Color increase the message that you want your business to convey. It indicates the emotions of the business and demonstrate the certain points which it wants the readers to see. Selecting a certain color scheme can give a better reading experience for your reader. Furthermore, there are different color palettes available in different software that assists you in balancing your color scheme as per your brochure.

Print your brochure at full bleed

After finalizing your whole brochure, print it. Most printers aren’t able to print right from the edges and thus as an outcome white borders around the edges. You must always make sure that your design extends all the way and begins from its edges. You should use a printing technique for this purpose known as ‘full bleed’.


In conclusion, a brochure template is an effective way to display and design the brochure in a preferred graphical program. Make your brochure in such a way so that it grabs the interest of your target audience and motivate them to read further.